Nixor’s Business Manager Asse Hang and Business Development Project Manager Anton Martšenko joined the branded content series “Kaupmehe eduvalem”, where they discussed the practical applications of artificial intelligence in retail with host Nele Peil, CEO of the Estonian Retailers Association.
“Kaupmehe eduvalem” offers inspiration and practical ideas to help retailers run their businesses successfully. The series brings together insights from industry experts, providing both a broad and practical perspective on growth opportunities and potential risks while introducing new products and solutions.
What Was Discussed in the Episode?
Artificial intelligence is becoming an increasingly important part of retailers’ daily operations, helping to reduce losses and manual work, streamline processes, and provide customers with a more convenient shopping experience. In the episode, Asse and Anton emphasized that technology should not be implemented simply for the sake of using AI – the first step is to understand which specific business problem needs to be solved.
The episode explored how artificial intelligence can be used to reduce theft and other losses and make self-checkout systems and existing in-store camera systems smarter. It also covered how AI can help forecast demand and manage inventory, as well as the role that data quality and integration between different systems play in making these solutions effective.
The discussion also covered how technology is changing the role of store employees, which solutions may become commonplace in stores in the coming years, and where retailers with limited investment budgets should focus their resources to achieve a return on their technology investments as quickly as possible.
Listen to the Episode
How can artificial intelligence be applied in practice in retail, and where should you start? Listen to the episode “Artificial Intelligence in Retail: How to Reduce Theft and Manage Inventory More Effectively.” The episode is in Estonian.