NRF Paris 2025 brought next-generation self-shopping solutions into the spotlight, and one of the most prominent highlights was Datalogic’s new Joya Smart and Smart+ series. The innovation introduced in the press release received exceptionally positive feedback at the event from both retailers and technology experts, who emphasized that this is a solution setting a new standard for self-service in retail.
These new devices are not just another technological upgrade, but a practical innovation that transforms the daily operations of a retail store. Joya Smart introduces a completely new level of speed and quality, combining AI-driven loss prevention, fast scanning, instant contactless payments, and a remarkably smooth user experience. Together, these capabilities make the shopping journey more convenient for customers while giving retailers the tools they need to improve efficiency and maintain stronger control over the entire checkout process.
The innovative Joya Smart series elevates in-store workflows to an entirely new level, delivering greater speed, enhanced security, and a noticeably smoother shopping experience. These qualities make the devices a strong choice for retailers who seek more efficient processes, fewer losses, and a shopping environment that meets modern customer expectations. At the same time, the comprehensive technological foundation of Joya Smart provides retailers with a robust platform that strengthens their competitive advantage and helps shape the future of self-shopping in their favor.
Designed to Lead, Built to Last
Joya Smart and Smart+ are designed to meet the demanding pace and daily realities of modern retail, where reliability is not optional but essential. The device’s robust IP54-rated housing withstands drops, dust, and splashes, making it suitable even for high-traffic and high-intensity environments. Its durable construction ensures fewer interruptions, a more stable workflow, and cost-efficient performance throughout the device’s entire lifecycle.
The ergonomic design supports the natural movement of both customers and staff. The device is comfortable to hold, the display remains easy to read in various lighting conditions, and its use does not cause fatigue even during long shifts. This improves service speed, makes the shopping process smoother, and helps maintain efficient workflow distribution even during peak hours.
An important added value comes from the device’s durable materials: the reinforced display, chemical-resistant surfaces, and contactless charging allow for frequent cleaning and disinfection without accelerating wear. This results in a solution that operates consistently and reliably in any store environment, without requiring frequent maintenance or replacement.
AI-powered protection for every basket
Joya Smart and Smart+ are the first self-shopping devices with built-in Smart Cart Mode and Datalogic’s Shop Guard artificial intelligence. This solution helps retailers maintain basket accuracy throughout the entire shopping process and reduces situations where an item may unintentionally remain unscanned.
The rear-camera–based system automatically detects both minor customer mistakes and situations that may indicate a potential issue in the basket. The intelligent algorithm compares scanned items with what it sees in the cart and highlights any products that may require attention. This allows staff to focus their time only on baskets that truly need verification.
During spot checks, the associate is immediately shown a visual overview of any unscanned items, making the entire process fast, accurate, and non-intrusive for the customer. The result is a solution that combines a smooth shopping experience with precise data accuracy, helping retailers maintain a trustworthy and consistent basket content.
AI support makes the shopping journey faster and more reliable, giving retailers clearer visibility into the entire process. Each transaction becomes smoother, errors are reduced, and control over basket accuracy is significantly strengthened. This balance is exactly what modern retail needs to deliver the best possible customer experience while keeping operations stable and dependable.
Scan, Pay and Go – Shaping Every Shopper’s Journey
Joya Smart is designed to make the entire shopping journey as fast and convenient as possible. The experience begins the moment the shopper releases the device from its cradle. This can be done in two ways: by scanning their loyalty card or by tapping the device with NFC. Both options are quick and intuitive, making activation seamless for both first-time users and regular shoppers.
The advanced scanning module ensures fast and accurate barcode reading, even when labels are damaged or poorly printed. Shoppers receive immediate visual confirmation thanks to Datalogic’s Green Spot technology and the indicator light beneath the display, making daily scanning simple, reliable, and smooth.
The payment process is just as fast as the scanning itself. With integrated NFC technology, shoppers can pay with a card or digital wallet using a simple tap, reducing queues and increasing checkout throughput during peak hours. For the shopper, it means a fast and convenient payment experience, and for the retailer, a smoother and more efficient checkout flow throughout the day.
The result is a shopping journey that supports both store efficiency and the customer’s expectation for fast, seamless service. With Joya Smart, shoppers can focus on what they came to buy, while retailers can offer an environment where every step flows naturally into the next.
Shopping has never been so effortless and immersive
The Joya Smart series features a bright and highly readable five-inch display that gives shoppers a clear and comfortable overview of their entire journey. Product information, promotions, and in-store guidance are presented in a visually rich format, and the screen responds quickly and smoothly to every interaction, ensuring a natural and effortless user experience. Excellent readability in different lighting conditions builds shopper confidence and helps them find the information they need, even in aisles with a wide and complex assortment.
With Wi-Fi 6E support, connectivity remains stable throughout the entire store, even during peak hours when device usage is at its highest. Shoppers can move freely without interruptions or delays, resulting in a smooth and consistent experience from start to finish. The device also supports indoor positioning, guiding customers directly to the right product or category without the need to navigate through the entire store.
Support for GS1 Digital Link provides instant access to up-to-date and detailed product information. With a single scan, shoppers can view ingredients, origin details, and other essential data. The automatic scanning mode adds even more convenience by detecting barcodes without the need to press a button. This creates a truly hands-free shopping experience and helps save both time and effort.
All these capabilities create a shopping environment where movement feels natural and every step supports the shopper’s desire to reach the next item quickly and effortlessly. Joya Smart makes the entire process clearer, more informative, and more convenient, offering fast connectivity, up-to-date product information, automatic scanning, and a smooth user experience. The result is a modern shopping journey that keeps the customer at the center and helps retailers deliver service that is both efficient and engaging.
Smart Shopping, Sustainable Future
Joya Smart and Smart+ give retailers the opportunity to adopt technology that supports both operational efficiency and sustainability goals. The device housing and accessories are made from recycled materials, and the entire solution is delivered in recyclable packaging. This makes Joya Smart a smart choice for stores that prioritize sustainability and want to reduce the environmental footprint of their daily operations.
A key strength of the device lies in its energy efficiency and ease of maintenance. Joya Smart is built to operate reliably over a long period without the need for frequent repairs or expensive spare parts. Easily replaceable components and contactless charging help reduce downtime and maintenance costs, keeping the total lifecycle cost of the device under control.
This environmentally conscious approach never comes at the expense of usability. On the contrary, the sustainable design ensures long-lasting reliability and allows the devices to withstand intensive use even in high-demand retail environments. Stores can offer a smooth shopping experience without compromising on durability, performance, or convenience.
Joya Smart is a solution that helps retail chains advance both technologically and in responsible business practices. It simultaneously supports more efficient operations, higher customer satisfaction, and company-wide goals related to environmentally conscious management.
Maximize your investment with Joya Smart
Joya Smart and Smart Plus are not merely handheld self-service devices, but complete self-shopping solutions that combine modern hardware, powerful software, and artificial intelligence. These solutions help retailers build a more efficient, stable, and sustainable technology environment that supports daily operations and meets the expectations of today’s shoppers.
Wireless charging in both the device and the cradle modules reduces maintenance needs and eliminates wear-prone contact surfaces entirely. This decreases downtime, extends the device’s lifespan, and makes the entire solution significantly more reliable.
Another key advantage is the Datalogic Mobility Suite, which provides continuous software updates, new features, and tools for device management. This ensures that the Joya Smart family evolves in step with the store’s needs, preventing the solution from becoming technologically outdated.
Long-term Android support and the Ease of Care service packages give retailers confidence that Joya Smart and Smart Plus will remain reliable and up to date throughout their entire lifecycle. Stores can choose precisely the level of service that matches their device fleet’s workload and business requirements.
All these capabilities create a complete solution that helps keep costs under control, ensures smooth device performance, and delivers a consistently high-quality experience for shoppers. Joya Smart and Smart Plus are a reliable choice for retailers looking to strengthen their technological capabilities and offer customers modern, convenient self-shopping solutions.
Nixor brings the full potential of Joya Smart and Smart Plus to Estonian retail
Nixor has extensive experience implementing Datalogic technologies and a strong capability to bring innovative solutions into the daily operations of retail stores in a way that creates clear business value. We have the expertise to integrate both the ShopEvolution and EasyShop software platforms into a unified and reliable self-shopping ecosystem that supports a smooth customer journey from start to finish.
Our local and professional support service ensures that Joya Smart and Smart Plus enter the Estonian retail market quickly, reliably, and with their full capabilities. In addition, we help retailers optimise the solution’s implementation by providing guidance for designing workflows and best practices on how to make the most of the new technology. This is precisely what makes Nixor a trusted partner for retail chains that want to offer their customers a modern, convenient, and efficient self-shopping experience, and develop their store technology in a thoughtful and long-term way.